The End of Bias, A Beginning: How We Eliminate Unconscious Bias and Create a More Just World

FREE & Open to the Community

Unconscious bias: persistent, unintentional prejudiced behavior that clashes with our consciously held beliefs.

It exists everywhere: in medicine, the workplace, education, policing, and beyond. When it comes to uprooting our prejudices, we still have far to go.

With nuance, compassion, and years of immersion in the topic, Jessica Nordell, award-winning author, science writer, and speaker, will explain how minds, hearts, and behaviors can change. Nordell will provide us with the tools needed to spark that change so that we can begin to remake ourselves, our community, and the world.

In partnership with the Jewish Community Relations Council of the United Jewish Federation of Tidewater, Jewish Family Service of Tidewater, the Virginia Center for Inclusive Communities, and Virginia Wesleyan University’s Robert Nusbaum Center.

"Despite revolutions in our understanding of bias, we’re still much better at documenting the problem than solving it. When it comes to prevention and cure, Jessica Nordell’s powerful book is a breakthrough. With state-of-the-art science and gripping narratives, she reveals what concrete steps individuals, groups, and institutions can take to fight prejudice.”
―Adam Grant, author of “Think Again: The Power of Knowing What You Don't Know” and host of the TED podcast “WorkLife”

“Full of real-life examples and evidence-based interventions, The End of Bias: A Beginning demonstrates that change is possible. In need of some hope? Start here!”
―Beverly Daniel Tatum, author of “Why Are All the Black Kids Sitting Together in the Cafeteria?: And Other Conversations About Race”